Bottom Line Apparel partners with Kevin Youkilis Hits For Kids

Bottom Line Apparel, a designer and retailer of Boston sports fan apparel, donates proceeds from t-shirt sales to support charity.

BOSTON—April 1, 2010— Bottom Line Apparel, based in Carver, MA announced today that it has teamed up with Kevin Youkilis Hits for Kids to help raise funds for the charity by introducing the new “Yoouuk!” t-shirt. Bottom Line Apparel will donate $5.00 for every t-shirt sold through their website and through participating retailers like Chowdaheadz.com. The t-shirts will also be available at select Bottom Line events throughout the baseball season.

The “Yooukk!” t-shirt will be available at www.blshirts.com and at participating retailers throughout New England in adult and children’s sizes. The front of the shirt features a unique design, created by founder Rob Munstis, with the Kevin Youkilis Hits For Kids logo on the back.

“Kevin has been kind enough to work with us, answering questions from the readers of The Bottom Line blog for the past few years, and we thought this would be a great way to say thank you”, said Munstis.

The promotion will begin April 1, 2010 and run through June 30th, with the possibility of a second run in the fall.

About Bottom Line Apparel and The Bottom Line blog

Founded in 2006, The Bottom Line blog features daily news and analysis on the Boston Red Sox, including game previews and recaps, player evaluations and Hot Stove coverage all offseason long. Please visit www.bottomlinesox.com for more information.

Bottom Line Apparel was founded in 2009 and offers original t-shirt designs for the Boston sports fan. Bottom Line Apparel t-shirts can be purchased on the web at www.blshirts.com and in retail stores throughout New England.

Contact Rob Munstis at bottomlinesox@gmail.com.

About Kevin Youkilis Hits for Kids

Kevin Youkilis Hits for Kids is a charitable organization focused on raising support and awareness for the health, advocacy, safety, and well-being of children. Rallying the support of individuals and businesses Kevin Youkilis Hits for Kids teams up with existing community-based children’s charities and medical research efforts, which currently lack sufficient funding. Kevin Youkilis Hits for Kids also identifies and partners with businesses that can deliver products and services to children in need, on the behalf of Hits for Kids.

To learn more about Kevin Youkilis Hits for Kids, or to make a donation, please visit www.youkskids.org.